In a bustling place like the Greater Sydney Area of Australia, where businesses are constantly vying for attention, standing out in the digital landscape can be a challenge. But what if the secret to captivating your audience lies within your own team?
Enter employee-generated content (EGC) and behind-the-scenes (BTS) content—two powerful tools that can transform your brand's online presence.
The Magic of Employee-Generated Content
Employee-generated content is exactly what it sounds like—content created by your employees. This can include blog posts, social media updates, videos, photos, and more. The beauty of EGC lies in its authenticity. When your team members share their experiences and insights, it adds a layer of trust and relatability that traditional marketing often lacks.
Why EGC Works:
Authenticity and Trust: According to LinkedIn, 70% of people trust information from employees more than from the company itself1. This trust translates into higher engagement and stronger connections with your audience.
Increased Engagement: Research from PostBeyond shows that EGC can generate up to 10 times more engagement than regular brand content1. When employees share their stories, it resonates more deeply with your audience.
Cost-Effective: EGC is a budget-friendly way to create a steady stream of content. Your employees are already on the payroll, so why not leverage their creativity and insights?
The Allure of Behind-the-Scenes Content
Behind-the-scenes content offers a glimpse into the inner workings of your brand. It humanizes your business, showcasing the people, processes, and passion that drive your success. From sneak peeks of product development to candid office moments, BTS content can make your brand more relatable and engaging.
Why BTS Content Works:
Humanizes Your Brand: BTS content strips away the corporate facade, revealing the real people behind your products and services. This transparency fosters trust and loyalty among your audience2.
Builds Anticipation: Sharing behind-the-scenes glimpses of upcoming products or events can build excitement and anticipation. It gives your audience something to look forward to and keeps them coming back for more3.
Educational and Inspirational: BTS content can also be educational, offering insights into your industry and processes. This not only engages your audience but also positions your brand as an authority in your field3.
Combining EGC and BTS for Maximum Impact
When you combine the authenticity of employee-generated content with the transparency of behind-the-scenes content, you create a powerful marketing strategy that can set your brand apart. Here are a few ideas to get you started:
Employee Spotlights: Feature different team members on your social media channels, sharing their roles, experiences, and favorite moments at work.
Day-in-the-Life Videos: Give your audience a peek into a typical day at your company, highlighting various departments and activities.
Product Development Stories: Share the journey of your products from concept to completion, showcasing the hard work and creativity involved.
Ready to improve your brand's online presence with employee-generated and behind-the-scenes content? At INFC New Marketing and Communications, we specialize in helping businesses in the Greater Sydney Area whether you’re near Camden, Narellan, Campbelltown, Liverpool, Parramatta, Sydney CBD, or in North Sydney, you can harness the power of authentic, engaging content with us.
Contact us today to learn and explore with us on how we can partner with you to create a compelling digital strategy that resonates with your audience and we will help you leverage the creativity and authenticity of your team, you can create a marketing strategy that not only engages your audience but also builds lasting trust and loyalty.
Let's make your brand's story one worth sharing!
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