TikTok continues to be a growing dominant force in the digital marketing landscape in spite of recent challenges they face in the U.S.. The platform is offering new opportunities for small businesses to thrive and be at par with big brands in terms of competing for audience and their share-of-voice. For INFC New Marketing and Communications, a digital agency based in Campbelltown and catering to the Greater Sydney area, understanding these changes is crucial to helping clients leverage TikTok's potential. Here’s how TikTok Shop and the revamped Creator Fund are set to revolutionize small business marketing in Australia.
TikTok Shop is poised to transform the e-commerce landscape in Australia. The feature is presently heard to be on beta in the region and will allow businesses to set up shops directly on their TikTok profile, enabling users to browse, interact with, and purchase products without leaving the app. This seamless integration of shopping and social engagement creates a unique "shoppertainment" experience.
TikTok Shop is expected to launch in Australia in early 2025 and with social media advertisement spending being projected to exceed $230 billion, with a significant portion attributed to platforms like TikTok, this addition to the already booming presence of the platform in the region will add much-needed value to business owners, brand managers, and professionals and will be another “free” marketing tool that is set to disrupt the market with its game-changing social commerce capabilities.
Apart from the TikTok Shop, another potential addition on the platform that people especially content creators, have been long waiting for is the TikTok Creator Fund. While it is not yet available in the Australian region, another update about it is that it has been restructured into the Creativity Program, which is promising higher payouts and has more opportunities for content creators. This program encourages the creation of longer, high-quality videos, which can significantly benefit small businesses by providing more engaging content for their audience.
The new Creativity Program offers potential earnings up to 20 times higher than the previous Creator Fund, which is an encouraging update for eligible partners and content creators.
To qualify, creators need at least 10,000 followers and 100,000 views within 30 days.
Short-form video content remains a powerful tool for small businesses. With TikTok's format, it allows for creative, engaging videos that can quickly capture audience attention and drive sales. With the introduction of TikTok Shop, these videos can now directly lead to purchases, enhancing the platform's value for businesses.
86% of businesses use video as a marketing tool, and 92% of marketers consider video an important part of their strategy and short-form video content on TikTok can reach millions of users, providing a vast audience for small businesses.
Hyper-Local SEO and “Near Me” Searches
Optimizing for hyper-local SEO is essential for small businesses aiming to attract nearby customers. With the rise of mobile usage and voice-activated searches, queries like “coffee shop near me” or “best marketing agency in Campbelltown” have surged by 500%. TikTok's local targeting features can help businesses appear in relevant searches, driving foot traffic and local sales.
TikTok Shop and the revamped Creator Fund are set to revolutionize the way small businesses in Australia approach digital marketing. At INFC New Marketing and Communications, we are committed to helping our clients navigate these changes and leverage TikTok's potential to enhance their social media presence and overall marketing strategy. By embracing these trends, small businesses in the Greater Sydney Area can drive growth and achieve lasting success.
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